For a charity that does so much for so many people, our concepts focused on a simple, reassuring visual style to inspire confidence and promote usability
These concepts created for Maggies’s, a charity that provides practical, emotional and social support to people with cancer and their families and friends, were done as part of a pitch.
Based on a new visual identity created by Pentagram, our goal was to create an experience that blended simple and intuitive interactions with a vibrant and inspirational experience.