![thumb_maggies.jpg](https://images.squarespace-cdn.com/content/v1/5bf57561f79392f4075ead94/1543328763785-ZFI27QBP5L4V06SRRHFR/thumb_maggies.jpg)
Maggies
![Maggies](https://images.squarespace-cdn.com/content/v1/5bf57561f79392f4075ead94/1543328865845-R735GCH55ODL9DW3JWYQ/mag_home1.jpg)
Maggies
For a charity that does so much for so many people, our concepts focused on a simple, reassuring visual style to inspire confidence and promote usability
![mag_home2.jpg](https://images.squarespace-cdn.com/content/v1/5bf57561f79392f4075ead94/1543328865134-GXNB7LNPQKYSBEEUO18I/mag_home2.jpg)
![mag_home3.jpg](https://images.squarespace-cdn.com/content/v1/5bf57561f79392f4075ead94/1543328868418-7K77D2W4U9PLI4X3LY1I/mag_home3.jpg)
![mag_home4.jpg](https://images.squarespace-cdn.com/content/v1/5bf57561f79392f4075ead94/1543328869691-SBHCOTCGGK93GBUSKFXC/mag_home4.jpg)
![mag_home5.jpg](https://images.squarespace-cdn.com/content/v1/5bf57561f79392f4075ead94/1543328872486-SSKEQM0UV0ODT9J1C7WO/mag_home5.jpg)
![mag_home6.jpg](https://images.squarespace-cdn.com/content/v1/5bf57561f79392f4075ead94/1543328872815-H4D56AU2KT12D2B0GQV9/mag_home6.jpg)
These concepts created for Maggies’s, a charity that provides practical, emotional and social support to people with cancer and their families and friends, were done as part of a pitch.
Based on a new visual identity created by Pentagram, our goal was to create an experience that blended simple and intuitive interactions with a vibrant and inspirational experience.