Helping a HealthTech start-up rethink medical attention in the home through smarter solutions and big data
For this Healthtech Start-up I acted as Design Director helping them ideate customer centric solutions.
Traditional methods of delivering healthcare in the home are inefficient and ultimately lead to increased time under care and additional expense for the NHS and private health institutions alike.
Our job was to identify ways to increase efficiency and quality of healthcare in the home.
As technology allows us to stay connected more easily and also process more information quicker there was an opportunity to redesign the healthcare process with better implementation of digital tools and services.
Like many start-ups, the team has a firm understanding of the existing healthcare process itself and also how to use digital to streamline the process. Our job was to work with our client to help review and iterate key concepts that they could include as part of their pitch presentation to potential investors. We typically used workshops to review the teams thinking as it developed injecting in customer centric, business and technical thinking as and when we could.
The highly lean and collaborative process outlined above led to fast iterations of wireframes, prototypes and hi-fidelity designs. The work shown here covers the UI that nurses might use to monitor and support patients remotely. In addition we helped the team express how data would be used by their health system to better activate solutions to help patient wellbeing.
Although very lightweight, the start-up benefitted from our design expertise to help them explore how their ideas could actually work, look and feel quickly and in addition were able to capitalise on our experience of pitching ideas to potential investors.
As part of our process we helped the team understand various AI platforms including those provided by IBM and Microsoft to help them discover exactly what the implications were for building a digital, data driven service that they could confidently explain and pitch to potential investors.